About

Beautiful, cohesive, clear communication is the closest thing to a superpower a company can have in an era when anyone can make anything.

I’ve spent ten years at GitHub, Coinbase, and a16z figuring out how to communicate tricky ideas in ways most people can understand. I build teams, develop audiences, and write the actual stuff—from full-page ads and commercial scripts to op-eds and newsletters read by millions of people.

My favorite projects are the messy, inscrutable ones.

When I’m not working on those: books and movies set in distant lands, and the Pacific Northwest. See what I’m reading.